Current Recruitment at First Bank of Nigeria Limited

FirstBank is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the position below:

Job Title: Head – Brand, Strategy, Quality Assurance, Budget & Planning

Job Identification: 492
Location: Nigeria

Job Description

  • To develop the strategic redefinition of the FirstBank brand with a view to changing perception amongst TA to drive loyalty and advocacy
  • To strategically contribute to bank projects with focus on increasing market share amongst the bank’s core target audiences
  • Development of a world class brand strategy for the bank with a view to improving its positioning as the first bank of choice for customers business
  • Oversee the overall brand and customer journey through the omni -channel experience, which is aligned to the day to day trading of the brand. It will also play a leading role working, closely with our key supplier partners to unlock the potential of the FirstBank brands for the Bank’s customers
  • This requires the implementation of brand strategy, driving and rethinking the consumer journey while conceptualizing and shaping the consumer experience to offer seamless, integrated and elevated experiences in at all touchpoints – branches, channels, events, etc.

Duties and Responsibilities
Strategic Planning / Execution:

  • Determine the most innovative approach to enhance brand image to the general public
  • Utilize research data to make analysis in identifying the best way to introduce new products and refresh existing ones
  • Plan and commission various research targeted at different areas of the market segments to ensure communications spend has the most impact to guarantee maximum return on investment
  • Ensure the success in translation of defining qualities of the brand in execution.
  • Use the study of the data gathered from research to create various plans and strategies to be executed successfully
  • Development of marketing plans and strategies and make constant changes to ensure plans are implemented for maximum effect
  • Develop and manage the group’s immediate and long-term brand strategy in line with the business strategy for the group to drive the brand while ensuring it is poised to meet business needs via well – articulated objectives and missions
  • Coordinate and manage quarterly strategic planning and review sessions for the department to ensure on-track execution of Marcomms strategy for the group
  • Undertake regular brand perception, brand tacking and other relevant surveys to feel the pulse of customers and gain better insight and understanding into strategies to further drive business goals and objectives through relevant marketing communications activities and activations
  • Undertake marketing insights research to provide internal customers and management team with customer and competitive insights to drive product development and campaigning as well as overall business decisions relating to marketing customers
  • Lead creative development of quarterly brand themes that convey the brand point-of-view, and business targets for the quarter

Brand Quality Assurance:

  • Working closely with the Customer Experience and Brand Marketing teams to understand and build best in class shopper experience roadmaps. Additionally, they will be responsible for delivery of a business – wide brand experience journey that aligns to customer value, customer needs, and a prioritization of customer experience.
  • Translate a clear understanding of current market dynamics, competitive positioning, and FirstBank brand and product differentiators, into POS environments and collateral that engage consumers and drive conversion for FirstBank products and services.
  • Collaborate actively across the integrated marketing, brand management and retail marketing teams to ensure all required brand elements are developed, on brand, on budget and on time.
  • Support the product teams in the development of products and maintain an expert understanding of the FirstBank range of products and services
  • Develop and maintain understanding of the competitive landscape, including competitor strengths, weaknesses and product assortment details
  • To Coordinate, manage and implement the Group’s brand quality assurance initiatives especially as relates to branches and operations, aligning to global best practices and business goals.
  • Ensure that brand infrastructure at branches and other brand touch points are at their optimal levels at all times, by liaising with relevant stakeholders.

Budget Management:

  • Strategically provide support for attainment of budget efficiencies for communications spend across the group and Holding company
  • Develop processes for efficient management of group wide Marcomms budget and spend
  • Develop and manage Marcomms spend process to drive efficiencies across group
  • Provide direction, advise, ideas and best practices in budget management to internal and external customers seeking to attain required efficiencies
  • Optimize and track annual Marcomms budget
  • Average budget under management and with oversight responsibility of 9billion

Financial Targets Contribution:

  • Oversight responsibilities for marketing communications budget across the group to minimize duplication while encouraging synergies that drive efficiencies
  • Identify and analyze cost saving activities across the group in marketing and corporate communications sub head to drive budget optimization
  • Drive financial planning imperatives for the department while providing oversight support for financial planning across the group and HoldCo
  • Ensure strategic brand activities and policies are designed and executed to contribute to business objectives while also driving maximum returns on investments

Requirements
Education:

  • Minimum of a Master’s Degree in the Humanities.
  • Certification by relevant Marketing bodies in Nigeria including either of APCON or NIMN.

Experience:

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  • Minimum of 10 years post NYSC work experience. At least 6 years as a manager in reputable international or local organisations
  • Working knowledge of budget management, financial planning and financial modeling will be added advantages
  • Advanced understanding and knowledge of marcomms environment
  • Demonstrable advanced level proficiency in word applications especially excel and PowerPoint
  • Ability to work with minimal supervision.

 

Application Closing Date
26th April, 2022 at 12:28 PM

Method of Application
Interested and qualified candidates should:
Click here to apply online

 

 

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Job Title: Unit Head, Segment & Value Propositions

Job Identification: 495
Location: Nigeria
Job Schedule Full time
Job Shift: Day
Job Category: Marketing & Relationship Management

Job Description

  • Drive the customer segments strategy and set strategic objectives per customer segment
  • Ensure all customer solutions and offers are proposition-led with wealth as a core component, leveraging First Bank’s credentials and capabilities, coupled with a level of service superior to competitors, to create a sustainable, differentiated, competitive position
  • Identify the ideal customer mix/shape to deliver the customer segments strategic plan
  • Manage profit & loss financials at customer level, and all critical Key Value Drivers (KVDs) associated with segment performance including segment profitability
  • Drive cross-functional engagement to ensure customer centricity (horizontal alignment).
  • Ensure maximized penetration into customer segments to maximize acquisition, retention, cross sell ratios and revenue per customer
  • Design and monitor the delivery of a world-class strategy for customer on-boarding, retention and attrition management.
  • Take active custody of customer satisfaction scores and requisite action plans
  • Timely proposition design/development for all the key customer segments (existing and new), with tailored products, service, marketing and distribution elements to match the needs of each customer segment.
  • Carry out customer behavioral analyses to understand response and purchase patterns, as well as channel preference.
  • Drive the development of customer journey maps, lifecycles/life-stages and personas for each customer segment.
  • Conduct market research, customer research and market test experiments to ensure the delivery of world-class customer propositions.
  • Maintain up-to date market data including market share statistics per segment and competitive positioning.
  • Monitor an active customer database and devise strategies to remediate this as required.
  • Monitor customer churn for each segment and implement strategies to remediate this as required.
  • Employ decision analytics in designing customer propositions and contact programs.
  • Analyze and create a business case for proposed micro segments identified by the analytics team.
  • Ensures all customer solutions and offers are proposition-led and in line with FirstBank’s defined service levels.
  • Oversees the identification of opportunities to acquire and grow customer relationships, across all business units, and increase their profitability through improved targeting, best-in-class product/services, motivated sales force, and appropriate channel strategies.
  • Determine the need and monitor our competitive position through market research, data analysis and feedback from customer insight & analytics and the customer experience team, and analyse information gathered to develop strategies that increase the customer base and our share of wallet, improve retention and grow market share.
  • Drives the segments strategy, from a customer experience perspective, for the retail, commercial and corporate banking functions and set strategic objectives per customer segment
  • Creates strategies needed to meet target NPS for FirstBank.
  • Lead and provide thought leadership in the development and implementation of new business development strategies, policies, and procedures.
  • Supervise the development and management of loyalty and retention campaigns profitably with a view to enhancing the bank’s products uptake, usage and customers’ retention.
  • Work with internal teams (e.g. product, operations, finance, IT) to drive development of technology and processes to deliver unique partnerships
  • Negotiate complex partner and product integrations.

Application Closing Date
26th April, 2022 at 12:28 PM

Method of Application
Interested and qualified candidates should:
Click here to apply online

 

 

 

Job Title: Relationship Manager – Corporate Banking (Infrastructure)

Job Identification: 494
Location: Nigeria
Job Schedule Full time
Job Shift: Day
Job Category: Marketing & Relationship Management

Job Description

  • Assist in Managing and deepening  relationships with existing customers for a major share of customer’s business
  • Identify and follow through to establish new relationships consistent with industry focus and overall Bank’s commercial objectives.
  • Resuscitate  dormant relationships to meet Bank’s strategic objectives
  • Maintain high client satisfaction ratings through exceptional working relationships with clients
  • Provide support in the origination and execution of customers’ transactions.
  • Provide support to Credit Risk Management on background and financial information necessary to facilitate review of credit transactions
  • Maintain and update records on banking relationships
  • Assist to Identify risk issues, problem areas and proactively respond to safeguard Bank’s interest
  • Market bank’s products and services to existing and new customers(especially in the area of cross selling of products) to maximize Bank’s share of industry business
  • Remain abreast of the market, industry, competition and regulatory developments to contribute to the enhancement of the business.
  • Monitor credit portfolio to ensure high quality at all times in compliance with the Bank’s credit policies, standards and regulatory requirements.

Education

  • Minimum Education: First Degree or its equivalent in any discipline preferably business related.

Experience:

  • Minimum of 3 years relevant banking experience.

Application Closing Date
23rd April, 2022 at 12:03 PM

Method of Application
Interested and qualified candidates should:
Click here to apply online

 

 

 

Job Title: Relationship Manager – CBG (Infrastructure)

Job Identification: 423
Location: Nigeria
Job Schedule Full time
Job Shift: Day
Job Category: Marketing & Relationship Management

Job Description

  • Assist in Managing and deepening  relationships with existing customers for a major share of customer’s business.
  • Identify and follow through to establish new relationships consistent with industry focus and overall Bank’s commercial objectives.
  • Resuscitate  dormant relationships to meet Bank’s strategic objectives.
  • Maintain high client satisfaction ratings through exceptional working relationships with clients.
  • Provide support in the origination and execution of customers’ transactions.
  • Provide support to Credit Risk Management on background and financial information necessary to facilitate review of credit transactions.

Education

  • Minimum Education: First Degree in any discipline.

Experience:

  • Minimum of 3 years relevant banking experience.

Application Closing Date
26th April, 2022 at 5:32 PM

Method of Application
Interested and qualified candidates should:
Click here to apply online

 

Note: Only qualified candidate will be contacted

 

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